Custom stickers are an often overlooked but powerful tool when creating a memorable brand identity. Customized stickers can create a unique look that is instantly recognizable and associated with your brand, setting you apart from the competition. On the other hand, generic stickers provide a cost-effective option with less creative control. Before deciding between custom and generic stickers for your brand’s identity, it is crucial to consider the differences in design and production costs and their potential benefits and drawbacks. In this article, we will explore both options so you can make an informed decision about which one best suits your needs.
Introducing Generic vs. Custom Stickers
Before jumping into their benefits and negatives, let’s look at generic and custom stickers. Generic stickers come in bulk, usually with a limited design choice, and are popular in promotions and giveaways due to their low cost.
On the other hand, custom stickers are of higher quality and provide a creative and unique design that sets them apart from the rest. They give your brand a personalized touch and make it easier to recognize.
Pros of Generic Stickers
1. Low cost
One of the most significant advantages of generic stickers is their low cost. Since these stickers are produced in large batches, this lowers the cost for each sticker significantly. This makes it an ideal choice for businesses on a budget and those looking to give them away in promotions or giveaways.
2. Widely available
Generic stickers can be easily found at most stores, which makes them convenient to purchase in bulk. Additionally, they are available in various sizes and shapes, making it easy to find one that suits your needs.
Cons of Generic Stickers
1. Lack of unique identity
Since generic stickers come with limited options for design, it can be challenging to stand out from the crowd. Generic stickers usually don’t offer many customization options and often look like every other brand using them. This can impact the look and originality of your custom logo stickers.
2. Poor quality materials
Another downside to generic stickers is their lack of quality material. These are typically made with low-grade paper or vinyl, making them unsuitable for long-term use.
Pros of Custom Stickers
1. High-quality materials
Custom stickers are made with high-quality paper or vinyl, making them more durable and able to withstand the elements. This ensures your brand identity can stay intact for a more extended period of time no matter if you design holographic stickers or glitter labels.
2. Unique & creative design options
Custom stickers allow you to create a unique design that stands out from the rest. You have complete control over your stickers’ size, shape, color and material to ensure they match your brand identity perfectly.
Cons of Custom Stickers
1. Higher cost compared to generic ones
The main downside to custom stickers is their cost. Since each sticker is made to order, which can drive the price significantly. Additionally, there may be setup fees for the design and production of the stickers, which can make them even more expensive.
Conclusion
When it comes to choosing between generic vs. custom stickers for your brand identity, both have pros and cons that you should consider. Generic stickers offer low cost and wide availability, while custom ones allow you to create a unique, high-quality design. Ultimately, it comes down to your budget and brand identity needs, so carefully weigh all options before deciding.